I’m Rich Cruz. I’m a Chicago native living with my wife who is a music teacher and our three kids in Chicago’s Suburbs.
I’ve challenged myself to do a series of videos to help people who are getting started in business or who may need help getting their digital marketing working better for them. I like listening to business owners and entrepreneurs and finding out what they are doing to grow their businesses, and I enjoy helping them to solve the problems they express to have when it comes to attracting, engaging, converting, and holding onto customers.
You see, professionally, I currently serve as a marketing and online development director, a role I’ve served for several companies over the last nine years or so. I also have a consulting company, and I’ve had the pleasure of serving hundreds of customers in a variety of ways since I started in 2005 after completing my MBA.
In my time in consulting and in marketing, I’ve found some very common issues, and most of those issues come from not having the basics down first before building everything else.
I have a few YouTubers who inspired me to start creating and posting these videos. As some people know, I’m an amateur musician playing several different instruments including percussion, guitar, harmonica… and even the didgeridoo. I’ve learned a lot from watching tutorials from online gurus such as harmonica teacher Adam Gussow, another harmonica instructor Jon Gindick, music-theory teacher and producer Rick Beato, and the “One-Hour Professor” Ron Stefanski.
These guys just “give it all away,” and that’s what I’m prepared to do in this series of videos.
I have something like 30 videos or so planned to be published over the course of the next few weeks. What we’re going to do is see exactly how I help my clients to build their online businesses from the ground up by building my OWN online business from the ground up.
We’re going to be creating “Build My Digital Business,” a website for my consulting business, and place where these videos will live on a WordPress website we’re going to build together. I’m going to use my Screencast-O-Matic account, my personal desktop computer, a FocusRite Scarlett 2i2 audio interface and the Scarlett Studio microphone, Adobe Premiere, and a few other Adobe tools like Photoshop and Illustrator to make these brief tutorials.
My goal is to be as transparent as possible. These videos aren’t going to be pretty, but, I promise to do my best to prepare ahead of time because I don’t want to waste your time. If all goes well, you’ll learn how to:
- Create a company and a brand
- Design and develop a WordPress website from the ground up
- Start with an email marketing system with some basic automations
- Begin a social presence on some of the top platforms.
I cannot promise complete accuracy insofar as the way thing are SUPPOSED to be done. While I’ve been certified in HubSpot’s Inbound Marketing program, Google Analytics, and Google Adwords among other types of training, I’m coming at this just like I would with a client… and that’s using the system I’ve developed after creating over 200 websites.
So, if I have your attention, great! Please Like this video, share it, and follow whatever social channel you’ve found me on.
Let’s get to building my digital business! I’ll see you in the next video!